A little bit about me

I've been building and launching improvements to web and mobile experiences since 2004. Since then I've been fortunate enough to work for some great companies as well as a couple of agencies where I got to help many more companies. 

It's hard to label what I do, as it's a mix being a marketer, product manager, analyst, UX designer and project manager. However, the goal is clear: improve conversion rates and make the Internet easier to use.

I'm always learning from others and happy to share with others to help them learn. If you are looking for some help or want to geek out about optimization, feel free to reach out.

These are my people
Some of the companies I've helped
Areas of Expertise



  • Identifying the right opportunities

  • Experiment design

  • Product launch planning

  • Personalization strategy

User Experience

  • User testing

  • Tree testing

  • Card sorting

  • Wireframing

  • Prototype creation

Tools &

Hard Skills

  • Adobe Target

  • Adobe Analytics

  • Google Analytics

  • Optimizely

  • Sketch

  • SQL

  • JIRA

Types of Projects

  • Launching product features

  • Launching product enhancements

  • Web & mobile A/B testing

  • Personalization

  • Optimizing website navigation

  • Experience bechmarking

  • Prototype validation

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