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Create Friendly Experiment Names in Google Data Studio

Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...

The Anatomy of a Great Test Plan

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

Scott Olivares