Scott Olivares

UX | CRO | Analytics | Experience Strategy

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Welcome to my website

I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...

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Scott Olivares

Feb 11, 2019
9 min

How to Optimize your Website Navigation without Guessing

Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...

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Scott Olivares

Nov 7, 2018
7 min

The Anatomy of a Great Test Plan

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

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