Welcome to my website

I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

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