Scott Olivares

UX | CRO | Analytics | Experience Strategy

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Welcome to my website

I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...

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Scott Olivares

May 14, 2018
8 min

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

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Scott Olivares

Oct 16, 2017
4 min

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

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