Scott OlivaresFeb 11, 20199 minHow to Optimize your Website Navigation without GuessingBad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze se...
Scott OlivaresNov 7, 20187 min The Anatomy of a Great Test PlanThere are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small impac...
Scott OlivaresMay 14, 20188 min How to Personalize Your WebsiteNetflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They als...
Scott OlivaresOct 16, 20174 minCalculate the ROI of CROThe objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any business ...
