How to Optimize your Website Navigation without Guessing
Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...
UX | CRO | Analytics | Experience Strategy
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Welcome to my website
I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...
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The Anatomy of a Great Test Plan
There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...
How to Personalize Your Website
Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...
Calculate the ROI of CRO
The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...
