Scott Olivares

GROWTH ADVISOR
User Experience | Analytics | Growth Product Management

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Welcome to my website

I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...

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How to Optimize your Website Navigation without Guessing

Jan 8, 2020
9 min

How to Optimize your Website Navigation without Guessing

Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...

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The Anatomy of a Great Test Plan

Nov 7, 2018
7 min

The Anatomy of a Great Test Plan

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

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How to Personalize Your Website

May 14, 2018
8 min

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

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Calculate the ROI of CRO

Oct 16, 2017
4 min

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

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