Scott Olivares

UX | CRO | Analytics | Experience Strategy

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Welcome to my website

I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...

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Scott Olivares

Mar 28, 2019
3 min

Create Friendly Experiment Names in Google Data Studio

Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...

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Scott Olivares

Oct 16, 2017
4 min

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

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