Create Friendly Experiment Names in Google Data Studio
Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...
UX | CRO | Analytics | Experience Strategy
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Welcome to my website
I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...
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How to Optimize your Website Navigation without Guessing
Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...
How to Personalize Your Website
Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...
