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Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...

Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...

Starting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...

Website redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...

Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...