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User Experience | Analytics | Product Management
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Welcome to my website
I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...
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How to Optimize your Website Navigation without Guessing
Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...
Scott Olivares
Jan 8, 20209 min read
Create Friendly Experiment Names in Google Data Studio
Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...
Scott Olivares
Mar 27, 20193 min read
The Anatomy of a Great Test Plan
There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...
Scott Olivares
Nov 6, 20187 min read
Do you have Where's Waldo Navigation?
I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...
Scott Olivares
Sep 10, 20184 min read
How to Find Great Optimization Ideas
Starting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...
Scott Olivares
Aug 20, 20183 min read
How to Personalize Your Website
Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...
Scott Olivares
May 14, 20188 min read
Calculate the ROI of CRO
The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...
Scott Olivares
Oct 16, 20174 min read
What Types of A/B Tests are There?
How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...
Scott Olivares
May 9, 20166 min read
The Website Redesign Trap
Website redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...
Scott Olivares
Apr 21, 20155 min read
THE ROI of Reporting is $0
Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...
Scott Olivares
Dec 17, 20142 min read
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