Scott Olivares
How to Optimize your Website Navigation without Guessing
Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...
User Experience | Analytics | Product Management
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Welcome to my website
I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...
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Scott Olivares
- Mar 27, 2019
- 3 min
Create Friendly Experiment Names in Google Data Studio
Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...
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Scott Olivares
- Nov 6, 2018
- 7 min
The Anatomy of a Great Test Plan
There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...
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Scott Olivares
- Sep 10, 2018
- 4 min
Do you have Where's Waldo Navigation?
I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...
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Scott Olivares
- Aug 20, 2018
- 3 min
How to Find Great Optimization Ideas
Starting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...
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Scott Olivares
- May 14, 2018
- 8 min
How to Personalize Your Website
Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...
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Scott Olivares
- Oct 16, 2017
- 4 min
Calculate the ROI of CRO
The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...
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Scott Olivares
- May 9, 2016
- 6 min
What Types of A/B Tests are There?
How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...
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Scott Olivares
- Apr 21, 2015
- 5 min
The Website Redesign Trap
Website redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...
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Scott Olivares
- Dec 17, 2014
- 2 min
THE ROI of Reporting is $0
Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...
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