Welcome to my website

I work with companies to better understand the people that visit their websites and find ways to improve their experience. These are some of the things i've learned along the way...

The Anatomy of a Great Test Plan

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

Do you have Where's Waldo Navigation?

I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...

How to Find Great Optimization Ideas

Starting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

What Types of A/B Tests are There?

How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...

The Website Redesign Trap

Website redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...

THE ROI of Reporting is $0

Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...

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