Scott OlivaresMar 28, 20193 minCreate Friendly Experiment Names in Google Data StudioHave you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...
Scott OlivaresFeb 11, 20199 minHow to Optimize your Website Navigation without GuessingBad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...
Scott OlivaresNov 7, 20187 min The Anatomy of a Great Test PlanThere are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...
Scott OlivaresSep 10, 20184 minDo you have Where's Waldo Navigation?I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...
Scott OlivaresAug 20, 20183 minHow to Find Great Optimization IdeasStarting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...
Scott OlivaresMay 14, 20188 min How to Personalize Your WebsiteNetflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...
Scott OlivaresOct 16, 20174 minCalculate the ROI of CROThe objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...
Scott OlivaresMay 9, 20166 minWhat Types of A/B Tests are There?How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...
Scott OlivaresApr 21, 20155 minThe Website Redesign TrapWebsite redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...
Scott OlivaresDec 17, 20142 minTHE ROI of Reporting is $0Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...
