Welcome to my website

I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...

How to Optimize your Website Navigation without Guessing

Jan 8, 2020
9 min

How to Optimize your Website Navigation without Guessing

Bad navigation can really ruin what could have been a good experience. Once, when I was driving home to San Jose from Lake Tahoe, Waze...

72 views0 comments

Create Friendly Experiment Names in Google Data Studio

Scott Olivares

Mar 28, 2019
3 min

Create Friendly Experiment Names in Google Data Studio

Have you ever used Google Data Studio for reporting the results of an experiment? It's great for visualization and digging deep, but...

249 views0 comments

Scott Olivares

Nov 7, 2018
7 min

The Anatomy of a Great Test Plan

There are two types of A/B tests for website and product updates: Those that change something minor and may or may not have a small...

57 views0 comments

Scott Olivares

Sep 10, 2018
4 min

Do you have Where's Waldo Navigation?

I really like Where’s Waldo books. My son has 4 of them and often brings them to me so that we can find Waldo, Wilma, Odlaw, the Wizard,...

14 views0 comments

Scott Olivares

Aug 20, 2018
3 min

How to Find Great Optimization Ideas

Starting an A/B testing program is an exciting time. When you first start A/B testing, you’ll find a ton of opportunities for improvement...

15 views0 comments

Scott Olivares

May 14, 2018
8 min

How to Personalize Your Website

Netflix gets me. They know I like Marvel shows, appreciate a witty comedy, and am a sucker for the occasional gangster thriller. They...

41 views0 comments

Scott Olivares

Oct 16, 2017
4 min

Calculate the ROI of CRO

The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any...

61 views0 comments

Scott Olivares

May 9, 2016
6 min

What Types of A/B Tests are There?

How many times have you heard someone use that dreaded blue button vs. yellow button example when explaining the value of A/B testing?...

12 views0 comments

Scott Olivares

Apr 21, 2015
5 min

The Website Redesign Trap

Website redesigns. They can sound like a great idea when your website is beyond repair. Often, the research that’s done for this type of...

12 views0 comments

Scott Olivares

Dec 17, 2014
2 min

THE ROI of Reporting is $0

Scenario #1: Reporting Data Lets pretend that I sent you an email that nicely communicated that you earned $75,000 last year. In this...

4 views0 comments

Scott Olivares

GROWTH ADVISOR
User Experience | Analytics | Growth Product Management

Welcome to my website

I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...

How to Optimize your Website Navigation without Guessing

Create Friendly Experiment Names in Google Data Studio

The Anatomy of a Great Test Plan

Do you have Where's Waldo Navigation?

How to Find Great Optimization Ideas

How to Personalize Your Website

Calculate the ROI of CRO

What Types of A/B Tests are There?

The Website Redesign Trap

THE ROI of Reporting is $0

Contact

Scott Olivares

GROWTH ADVISOR User Experience | Analytics | Growth Product Management

Welcome to my website

I work with companies to understand the people that visit their websites and find ways to drive growth by improving their experience. These are some of the things i've learned along the way...

How to Optimize your Website Navigation without Guessing

Create Friendly Experiment Names in Google Data Studio

The Anatomy of a Great Test Plan

Do you have Where's Waldo Navigation?

How to Find Great Optimization Ideas

How to Personalize Your Website

Calculate the ROI of CRO

What Types of A/B Tests are There?

The Website Redesign Trap

THE ROI of Reporting is $0

Contact

GROWTH ADVISOR
User Experience | Analytics | Growth Product Management